GLOBAL SOURCING / MARKET DEVELOPMENT
Connecting Global Brands with the Korean Market.
LONLAY is a South Korea-based import, distribution, and product planning company working with selected brands and manufacturing partners from international markets.
Global Sourcing · Import · Distribution · Product Planning · OEM
CURATED FOR EVERYDAY LIFE
01 / COMPANY
About LONLAY
LONLAY is an international import and distribution company based in South Korea. We discover quality products, brands, and manufacturing partners from overseas markets and introduce them to Korean consumers through carefully planned distribution and market development. Our experience spans Japan and other Asian markets, with a particular focus on functional lifestyle products for bath, kitchen, living, laundry, home fabric, and bedding categories. In addition to finished product distribution, we work directly with manufacturing partners on product planning, localization, specification development, and OEM projects for the Korean market.
03 / PRODUCT PLANNING & OEM
Product Planning & OEM
In addition to importing and distributing finished products, LONLAY works with manufacturing partners on product planning and OEM development for the Korean market. We collaborate on specifications, materials, colors, packaging, sizing, and other details based on local market requirements and customer needs. Our goal is to develop practical products through close cooperation with manufacturers while respecting each partner’s manufacturing expertise and brand identity.
01 / Market Localization
Adapting product specifications and presentation for the Korean market.
02 / Specification Development
Reviewing dimensions, materials, colors, functions, and usability.
03 / Packaging & Presentation
Developing packaging, labeling, and product presentation suitable for Korean distribution.
04 / OEM Collaboration
Working directly with manufacturing partners on new product development and custom specifications.
03 / BRANDS
Brands We Handle
Selected international brands and manufacturers distributed or handled by LONLAY in South Korea.
04 / PRODUCT FOCUS
Product Categories
Bath
Bathroom accessories and functional bath products.
Kitchen
Kitchen organization and everyday kitchen products.
Living
Functional home and interior products.
Laundry
Laundry organization and care products.
Home Fabric
Towels, fabric products, and household textiles.
Bedding
Bedding and sleep-related products.
05 / OUR APPROACH
From Global Markets to Korea
01 / Discover
We identify promising brands, products, and manufacturing partners from international markets.
02 / Evaluate
Quality, design, usability, logistics, and marketability are reviewed.
03 / Import
We manage importing and distribution for the Korean market.
04 / Develop
Localization, OEM products, packaging, specifications, and product development.
05 / Distribute
Products reach Korean consumers through appropriate channels.
06 / FOR INTERNATIONAL PARTNERS
LONLAY works with overseas brands and manufacturers looking to develop their presence in the Korean market. We support product sourcing, import, distribution, localization, market development, and OEM collaboration across lifestyle categories. Our goal is to build sustainable relationships between international manufacturers and the Korean market.
Company Information
LONLAY
International Import & Distribution
Product Planning · OEM / ODM
Building 1, 365 Sinsadaehwa-ro, Seongnam-myeon, Dongnam-gu, Cheonan-si, Chungcheongnam-do, Republic of Korea
Email: hhoochoi@lonlay.co.kr
Phone: +82 70 8287 2290
07 / CONTACT
Business Inquiries
For distribution, product sourcing, OEM development, and partnership inquiries, please contact LONLAY.
365 Shinshadaewha-ro, Dongnam-gu, Cheonan-si, Chungcheongnam-do, South Korea